Skip to main content

Research Guides

Library HomepageLibrary ResourcesResearch HelpFacultyServicesAbout the Library

Business (BU) 201 - Prof. Guo: Company Research Assignment

Business Databases

Catalog QuickSearch

Search below to find a book, journal title or other library resource in either print or online.

Submit Text, Select Field, and Press Enter


If the book does not appear in the result list fill out an interlibrary loan form. Interlibrary Loan is a service that makes it possible for library materials not owned by Ryan-Matura Library to be obtained from other libraries (this is a service that we provide free of charge to students, faculty, and staff).


Guo Assignment - Global Management Issues: Team Project

NOTE:  Please see your instructor's assignment handout for complete details, this is just a brief summary of the basics.


Assignment #3:  Individual Research Project Instruction - Dr. Guo




To complete this project, you will be asked to select a company (see appendix) to research using resources from SHU library (see Library Resources and Business Research for detailed information).  Your research should cover the following areas:


1.      Management Practices (domestic and international, if applicable):

a.      Business scope / major business lines/products/services

b.      Organizational Culture (Stories behind the brand, heroes, Company symbols, rites and rituals)

c.       Organizational structure (Functional structure? Divisional structure? Network structure?)

d.      International operation and internationalization/globalization strategy (if applicable)


2.      Organizational Environment (either general OR specific)

a.      General environment: identify company information related to economic, technological, sociocultural and political/legal trends

b.      Specific environment: identify company information related to customer, competitor, supplier, industry regulation)


3.      SWOT analysis: identify companies strengths, weakness, opportunities, and threats


4.      Corporate Social Responsibility (CSR) and Ethical Assessment:

a.      identify companies practices related to social responsibility (e.g. specific programs and product lines related to CSR)

b.      Your personal ethical assessment of the company’s practices (e.g. whether the company has addressed triple bottom lines; three-part model of business ethics)

Citing Your Sources

WCOB primarily uses the American Psychological Association's (APA) citation style:

APA Quick Start Guide

Publication Manual of the American Psychological Association: the library's copy of the Sixth Edition (current edition) of the APA is located behind the reference desk. Call Number: REF BF 76.7 P83

EasyBib is an automatic bibliography and citation maker.  Many students are familiar with the free version of EasyBib, but you can now access the full School Edition and create your bibliographies in MLA, APA, & Chicago styles (the free edition of EasyBib only allows MLA).

For those who have already created EasyBib accounts: your account will automatically upgrade to our full school edition after you log into your EasyBib account from campus.  After doing this once, you can access your EasyBib account (full school edition) from anywhere.

Go to EasyBib!


Zotero is a free, easy-to-use Firefox extension to help you collect, manage, cite, and share your research sources. It lives right where you do your work—in the web browser itself. You can find a useful guide for using Zotero here: